There are a huge number of link exchange scripts on the market so it is vitally important to know what factors make a good link exchange script as opposed to  a script that will not only waste  the time you spend on your link building campaign but could  threaten the success of your whole site.

You can use this checklist to qualify any link exchange tool for professionalism and effectivity.

Crucial factors of link building:

(1) Quality and relevancy of link partners.
(2) SEO nature of link exchange directory and its pages.
(3) Expenses on link building and link management.
(4) Link exchange conversions.

Let’s take a step by step testdrive of Auto Link Exchanger using these points to show you how you could apply the same strategy for estimating other link building solutions.

(1) Quality and relevancy of link partners.

The quality of links is a very important factor that can provide huge advantages.   Search engines will not penalize a site for having backlinks on bad sites as you physically cannot control all sites that link to you.  But if you are reciprocating to these sites you need to ensure they  have relevance to your niche and that they will provide value to your visitors.  Important too is that they will not take business away from your site so watch how you set them up.  Keeping relevance and value in mind as your top priorit will ensure  your link building can never become a big trouble with the Search Engines or with your valued vistors.

When Google is estimating the web page to which you are linking, their bots take into account (a) page rank of that page, (b) trust rank of the site, (c) relevancy. Auto Link Exchanger applies the same principles as its searching algorithm finds relevant sites and places links on pages that are nicely indexed and properly represent their niche. You can even choose Auto Link Exchanger’s setting to pick sites that are higher than PR 2 or 3 or 5 if you want to.

(2) SEO nature of link exchange directory and its pages.

The old days when links could be piled on category pages are over. Search engines will not penalize you for it. But those who use the latest SEO methods to create link directory pages get a solid advantage over those who create old style SEO-weak directories.

A real ‘Must’ today is having keywords in category titles, descriptions, URLs, and in the content on the pages.  Plus it is also crucial to blend relevant content with links right on the pages.  Pages should have RSS feeds.

Auto Link Exchanger has automated all these factors.  Using a number of settings  this tool automatically creates SEO-wise pages, updates RSS feeds to search engines, delivers relevant news on pages and blends them with links.  It also gives extra visibility to links by automatically showing PR picture and Alexa Rank close to each site.

(3) Expenses on link building and link management.

Link exchange is like anything – either expensive or time-consuming : finding the right links, exchanging them, creating a link directory, controling the links on other sites -  can turn into a big monthly budget if you outsource to a SEO team. The danger of trying to do it manually by yourself is you could end up spending most of your  time on this job and eventually stop all together because it becomes all to hard.

Auto Link Exchanger automates most of the link building processes that include: building link directory, integrating necessary SEO elements into it, finding link partners, managing link exchange, controlling the backlinks. The only thing you need to do with Auto Link Exchanger is install the script and adjust its settings.

(4) Link exchange conversions.

Link exchange conversions are one of the biggest despairs of link building.  The old-fashioned way of link building by sending a request email and  hoping for a reply and then waiting for someone to build links with your site really is inefficient and often never happens if the webmaster is busy or lazy even if your emails are read in the first place.  Only around 10% of clicks on these emails will give you link exchanges. This results in very low percentage of successful link exchange conversions.

Auto Link Exchanger uses revolutionary principle of finding link partners that gives 50-60% link exchange conversions. And this is without sending begging emails. The tool  shortcuts  directly to the pages and your links get on them – webmasters just need to approve them which happens sometimes within first 15 minutes though it can take up to several days.  In some niches 80% conversions were reached with Auto Link Exchanger’s link building.

Using the same factors you can scale the value of other link building solutions on the market.

If you want to test advantages of Auto Link Exchanger in action, you can get a free copy of this tool here:
Free Auto Link Exchanger Download

If you would like learn more I have a free Email course on just how to build great back links for your site.

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